"Trend analysis and customer feedback is often the foundation for critical commercial decisions, therefore inaccurate or incomplete records of this research can lead to distorted decision-making"

We abide by the MRS Code of Conduct regarding confidentiality and each transcriber signs comprehensive confidentiality agreements.

All transcripts undergo a second pass to ensure accuracy of content. Where we encounter unusual words or terminology we research this using the internet, however, where possible we appreciate if clients can make us aware of unusual terminology from the outset.

Our aim is to become the market leader in the next 5 years, by developing close relationships with the top-20 companies and also with smaller companies and individuals for whom accurate market research transcription is critical.

Several of our transcribers have come directly from the market research industry and between them have over 80 years of combined market research transcription experience.